According to FSA (the Financial Services Authority), 52% of people find it too complicated to compare financial products and another 46% are unsure whether they are getting a good deal on a financial product or not.

In an effort to help consumers choose between financial products Her Majesty’s Treasury has created a new steering group focused on promotion and development of “simple” financial products such as simple savings and protection insurance products to be brought to the market.

The steering group will bring together government representatives and specialists from trade, industry and consumer organizations. Together they will consider how “simple” products should be developed and forwarded to the market, starting with simple savings and protection products as well as simple investment products.

Former chief risk officer at Lloyds Banking Group, Carol Sergeant, has been appointed to chair the group which will submit its final report to Mark Hoban, Financial Secretary to the Treasury, in July 2012.

Ms Sergeant commented on the formation of the steering group: “Simple, easy to understand products need to be a viable commercial proposition for the industry, while offering consumers a straightforward benchmark that gives them the confidence to make good decisions in an often bewilderingly complicated market place.”

She pointed out that the success of this project “will require the involvement of consumer groups, financial regulators and the Money Advice Service, as well as the savings, investment and protection industries.”

Financial Secretary to HM Treasury Mark Hoban said: “Simple financial products have the potential to help many consumers make decisions that will help them save for the first time and plan for a secure financial future for them and their families. I am delighted that Carol Sergeant has agreed to chair a steering group to develop the thinking on simple products further and to work with industry and consumer groups to bring them to fruition.”